Our Story

Our journey began in 1960 with a simple belief that exceptional footwear is the result of dedication, skill, and an unwavering respect for craftsmanship. What started as a commitment to doing things the right way has grown into decades of experience serving the evolving needs of the global footwear industry.

Over the years, this belief has guided every decision we make, from the careful selection of durable, high-quality materials to the precise techniques applied throughout our manufacturing process. By combining time-honored craftsmanship with continuous refinement, we create footwear that delivers comfort, consistency, and lasting performance qualities that continue to define our work and our reputation today.

Our Story

Our journey began in 1960 with a simple belief that exceptional footwear is the result of dedication, skill, and an unwavering respect for craftsmanship. What started as a commitment to doing things the right way has grown into decades of experience serving the evolving needs of the global footwear industry.

Over the years, this belief has guided every decision we make, from the careful selection of durable, high-quality materials to the precise techniques applied throughout our manufacturing process. By combining time-honored craftsmanship with continuous refinement, we create footwear that delivers comfort, consistency, and lasting performance qualities that continue to define our work and our reputation today.

Vision & Mission

Our Vision is to become a leading international footwear manufacturer, recognized for world-class quality and a strong commitment to excellence.

Our Mission is to manufacture safe, comfortable, and high-quality footwear by upholding rigorous production standards and continuously driving innovation through research and development. We are committed to developing our people through comprehensive training programs and to working closely with our partners to support sustainable business growth and consistently superior product quality.

Vision & Mission

Our Vision is to become a leading international footwear manufacturer, recognized for world-class quality and a strong commitment to excellence.

Our Mission is to manufacture safe, comfortable, and high-quality footwear by upholding rigorous production standards and continuously driving innovation through research and development. We are committed to developing our people through comprehensive training programs and to working closely with our partners to support sustainable business growth and consistently superior product quality.

Who We Serve?

With decades of experience, we serve a diverse range of markets through flexible business models tailored to our partners’ needs

Business to Consumer (B2C)

Our brands have a strong presence in the Indonesian market, supported by a wide offline distribution network that ensures accessibility and consistent brand experience.

Business to Business (B2B)

We partner with local and international brands to develop and manufacture high-quality footwear solutions, delivering reliable, scalable production that meets international standards and is trusted by partners in more than 40 countries worldwide.

How We Work With Our Partners

We believe strong partnerships are built on collaboration, transparency, and shared goals. Our role extends beyond manufacturing, we work closely with our partners to support long-term growth and product excellence.

Product Development

We collaborate with our partners throughout the product development process, helping refine designs, improve materials, and enhance overall product quality to strengthen brand value.

Business Development

Through structured, SOP-driven manufacturing processes, we help partners improve operational efficiency and address industry challenges with reliable, scalable solutions.

How We Work With Our Partners

We believe strong partnerships are built on collaboration, transparency, and shared goals. Our role extends beyond manufacturing, we work closely with our partners to support long-term growth and product excellence.

Product Development

We collaborate with our partners throughout the product development process, helping refine designs, improve materials, and enhance overall product quality to strengthen brand value.

Business Development

Through structured, SOP-driven manufacturing processes, we help partners improve operational efficiency and address industry challenges with reliable, scalable solutions.

Certifications & Compliance

To ensure consistent quality, safety, and compliance with international standards, our manufacturing processes are supported by recognized certifications and regulatory approvals.

Ready to Discuss Your Manufacturing Needs?

Our team is available to support your footwear production requirements with professional and dependable solutions.

Request a Consultation

Ready to Discuss Your Manufacturing Needs?

Our team is available to support your footwear production requirements with professional and dependable solutions.

Request a Consultation